So you’ve heard a lot about Pinterest being one of the main traffic source. You’d want to jump into the bandwagon too. But before you start posting, keep in mind these common Pinterest mistakes that could cost you a large amount of traffic and how to fix them.
Pinterest has been the number one traffic source for Fun, Productive Day. We’ve gotten over 40% of our traffic from pinning our blog posts. However, we have been working on our Pinterest for 2 months before we started marketing our blog. We’ve made mistakes but thankfully we were able to fix them right away.
I’ve listed down the common Pinterest mistakes that bloggers make and how to fix them.
Common Pinterest Mistakes
1. No Pinnable Image
Pinterest is after all an image based sharing platform. Not having an image on your blog means that people won’t be able to share your blog to Pinterest. So make sure you have at least one image on your blog or at least a featured image if you don’t want it on your actual post.
2. Not using the correct dimension of image
pins consist of vertical image. Pinterest has changed their algorithm in terms of prioritizing visibility of vertical images vs regular/horizontal ones. You’d want to start changing your image dimension to vertical images to be more visible. The most common dimension is is 600 x 1650 pixels but depending on what you are pinning about, you can make it longer in height eg infographics and tutorials has longer images.
3. Quantity over Quality
one of the most common misconception in Pinterest marketing is that you have to pin/repin a large amount of images. Unfortunately, we have also made the same common Pinterest mistakes when we were starting. We would pin as much as 50 pins a day. But realized that half of them are not being viewed as much. So we start planning out what “quality pins” meant to us and our blog and work from there. So even if our quality pins are only 10 a day, there is still no difference as when we we’re posting 50 a day.
4. No description
most bloggers nowadays use tailwind to schedule pins. One of the reasons that is stopping me from posting on tailwind is that they require description. So if any pins don’t have one, I just delete it from my queue. Make sure your pins has description. It not only allows Pinterest users to know what to expect from your blog post and will encourage interested readers into your blog but its also easier for people to re-pin them.
5. Not using keywords/hashtags or not using correct keywords/hashtags relevant to your niche.
This is not as common but there are still a few Pinterest profiles I’ve visited who is still making this mistake. Make sure your boards has either the keyword for your niche or your pins has hashtags related to your niche.
How many of these common Pinterest mistakes you’d done and what actions have you taken to fix it? Let me know at the comment section below.