How important is it to set your goal? Goal setting has been a part of business plan building. But many people write goals that are either too broad or too narrow. According to Calum Brannan on SO ME Academy, there are 4 different type of goals that you can set up to make them easier to achieve (as discussed in their Social Media Course – Complete Certification Course on Udemy). And every one of those goals still has to include the following characteristics:
1. Start Small
It is important to have a vision of what you want your goal will be. But you still have to set smaller goals that will serve as stepping stones to fulfill your vision.
2. Be Specific
You want an achievable goal and you want to be able to quantify it. When setting a goal, make sure you write the quantity if what you want to achieve. If you want more followers on your Instagram account, you’d want to write something like “To gain 10,000 Instagram followers in 6 months”. That way, you can monitor your growth and be able to see how far or near you are to reaching your goal.
3. Be realistic
We all want the best of the best. But we have to keep things more realistic. Sometimes when a goal takes too long for us to achieve but we set too little time to achieve it, it can get discouraging. So start small goal in short amount of time.
4. Be flexible
Just as you want to be realistic and specific, it’s easy for the goals to be achieved. Just as your business plan as a whole is flexible, your goal should be too. There are other factors that are beyond your control that you have to consider. This way if you meet your goal before your deadline, you can create new ones. Or if there is some unexpected circumstances that prevents you from getting your goal in time (that is beyond your control), you’ll be able to adjust.
No matter how small the goal is, it good to take time to celebrate the satisfaction of being able to complete your goal. This also sets you to be ready to face another round of goals to achieve by observing what you have done so far and what still needs to be done in order to achieve your vision.
Importance of Goal Setting
No matter how small your goal is, it is important to write everything down and write tasks next to it on how to achieve it. You’ll be able to see what you need to prioritize as well as spot what could be stopping you from achieving this goal and make changes to it.