It has been a month since we started this blog. But I’ve been blogging since 2005. I learned some new techniques and able to test and adjust the old ones I learned. I applied all the blogging failures that caused the downfall of my past blogs. I got quite a few followings on my social media and subscribers to my email list. I’ve started earning money from affiliate programs I’m a member of. But do you know, it took me 3 months before I could launch my blog? That’s total of 4 months to this day.
Blogging is a lot of work. I’ve been to that place where I’ve “tried” blogging and “tried” monetizing it. But in the end, I had to close shop. Why? Because I thought I’m not fit for it. Until I found the root cause of my blog failures.
Most Common Reasons for Blogging Failures
1. Blogging was a hobby.
From the get go, it was just a hobby for me. This is the first of my blogging failures. I know how to set up a blog. I’ve set up more blogs than I have fingers/toes on both hands and feet. I know how to create content. I know how to monetize. I earned quite a few dollars from my past blogs. But not enough to quit my day job and use blogging as full time work. That’s because I didn’t have a plan. I do it on my spare time or whenever I feel like it. Sometimes that means months before I update it again. So for this blog, I started with a business plan. I want to make it official from the start that this blog is not just a hobby but a business that I want to succeed.
2. Unable to Adapt.
I have my own techniques and a few of them still works. But for some that needs adjustments, I just didn’t have time for it. As blogging was just a hobby for me, I focus more on my day job and household chores that I don’t have the energy to check on my techniques and why they work or don’t work. But with the help of the business plan, I’m able to track my progress now and see which of the techniques I’ve used worked or didn’t work and make adjustments to it.
3. Neglect of Continuing Education
Even as a Physical Therapist, we are required to put effort in getting continuing education credits before we can renew our license. It’s the same as blogging, or any business for that matter. I enrolled in few courses online that could help me improve my blog and social media marketing strategy. But even years after enrolling (I have lifetime access), they are just sitting there still waiting for me to start which led to another one of the blogging failures. Before launching my blog, I listed down all the courses that I enrolled in and scheduled them so I’ll be able to finish them one by one and apply the new techniques I learned to this business venture.
4. No Organization Strategy
I go about blogging whenever I want to and post it on my social media once in a while. I didn’t have a plan nor a schedule. I just put them in whenever I have a lot of spare time. This time, I specifically bought a planner to help me schedule my tasks.
I don’t promote my website, not because I didn’t want to but because I fear they might not be good enough. I was scared I’d be criticized or ignored for my blog posts. I thought I wasn’t good enough. But the thing is blogging is an on going learning process. Even those who already earned 6 figures are still continually learning, adjusting and adapting. But if you hide away from criticism, then how are you going to learn what works and what doesn’t? This is something that you have to do for yourself. There might be some self-confidence courses that you can take but its still up to you to let go of the fear and take that step towards achieving your goal, no matter how scary those steps are.
Let’s learn together
More than anything, a support from other bloggers is a huge help to stay on track of your business. Sometimes, blogging can be overwhelming. It can get tiring. And sometimes, we just don’t know what else to do or where else to start. Having support from your blogger friends is just exactly what you will need to push you forward. Are you ready to start your blogging journey but don’t know how to start? Join our Facebook Support Group so we can learn and grow our business together. Comment on the wall if you came from this blog post and any specific help you need.